Professor with the Department of Agricultural Economics at Texas A&M University. His research and teaching program includes agricultural and food product marketing and policy and international agribusiness. Dr. Nichols' teaching responsibilities have included agribusiness and food marketing, strategic marketing and planning, and agricultural and food policy. Primary research interests have focused on producer-based collective marketing programs, evaluation of marketing strategies, and food industry marketing. Dr. Nichols is a member of the Executive Committee of the International Food and Agribusiness Management Association and has served as planning chair for several IAMA World Food and Agribusiness Forums. Throughout his career at Texas A&M University Dr. Nichols has been active in various administrative leadership roles in the Department and with the College and Experiment Station. Since the early 1990s he has directed a series of agribusiness education projects in Russia, Armenia, and Georgia. Dr. Nichols received his B.S. and Ph.D. from Cornell University, and his M.S. from Michigan State University
SELECTED RECENT PUBLICATIONS
Davis, George C., Oral Capps, Jr., David A. Bessler, James H. Leigh, John P. Nichols and Ellen Goddard, AAn Economic Evaluation of the Pork Checkoff Program.@ Department Technical Report No. 01-1, Department of Agricultural Economics, 2001
Kadyrkanova, Indira, David A. Bessler and John P. Nichols, AOn Milk Prices in Kyrgyzstan.@ Applied Economics, 2000, 32,1465-73.
Capps, Oral, Jr., Seong-Cheon Seo and John P. Nichols, AOn the Estimation of Advertising Effects for Branded Products: An Application to Spaghetti Sauces.@ Journal of Agricultural and Applied Economics, 29, 2(December 1997):291-302.
Armbruster, Walter J., John P. Nichols and Karen Ackerman, "Public-Private Partnerships for Market Development." Chapter in Government and the Food Industry: Economic and Political Effects of Conflict and Co-operation. L.T. Wallace, and W. R. Schroder, eds. Kluwer Academic Publishers, Boston, Massachusetts, 1997. pp. 295-309.
Ferrero, J.L., K.Z. Ackerman and J.P. Nichols (eds), Agricultural Commodity Promotion Policies and Programs in the Global Agri-Food System. NEC-63 Committee on Commodity Promotion and the National Institute for Commodity Promotion and Research Evaluation, Cornell University, 1996, 256 pp.
Forker, Olan D. and John P. Nichols, "Commodity Promotion Programs." Chapter in Food, Agriculture, and Rural Policy into the Twenty-first Century: Issues and Trade-offs. M.C. Hollberg, R. Spitze, and D. Ray, eds. Westview Press, Boulder, Colorado, 1994. pp. 303-320.
B.S., Cornell University, 1963
M.S. (Horticulture), Michigan State University, 1965
Ph.D. (Agricultural Economics), Cornell University, 1968
Professor and Associate Head, Department of Agricultural Economics, Texas A&M University; 1981‑present
Interim Director, Center for Consumer and Food Marketing Issues, Institute of Food Science and Engineering, Texas A&M University, 1999 to present
Visiting Professor, Institut de Gestion Internationale Agro‑Alimentaire, ESSEC, Cergy, France, 1990
Interim Head, Department of Agricultural Economics, Texas A&M University, 1983‑1984
Professor, Department of Agricultural Economics, Texas A&M University, 1979‑present
Assistant/Associate Professor, Department of Agricultural Economics, Texas A&M University, 1968‑1979
Member of the Faculty of Food Science and Technology, Texas A&M University, 1975-present
Member of Graduate Faculty, Texas A&M University, 1970‑present
Graduate Assistant, Department of Agricultural Economics, Cornell University, 1965‑1968
Graduate Assistant, Horticulture Department, Michigan State University, 1964‑1965