Oral Capps

About Dr. Capps:

Dr. Capps is a demand and price analyst, with particular expertise in econometric modeling and forecasting methods.  Applied research areas include analyses of expenditure patterns of pre-prepared foods and foods eaten away from home, analyses of health and nutrition issues, and uses of scanner-derived information for managerial decision-making. In addition, he specializes in unilateral price effects of mergers and acquisitions as well as evaluations of agricultural checkoff programs.

Currently Executive Professor, Regents Professor and holder of the Southwest Dairy Marketing Endowed Chair in the Department of Agricultural Economics at Texas A&M University as well as Co-Director of the Agribusiness, Food, and Consumer Economics Research Center (AFCERC), Dr. Capps was educated at Virginia Tech.  He earned a B.S. degree in Mathematics in 1975, M.S. in Agricultural Economics in 1977, M.S. in Statistics in 1979, and Ph.D. in Agricultural Economics in 1979.  He has authored 138 refereed journal articles and co-authored four books. In February 2009, Dr. Capps received the SAEA Lifetime Achievement Award. In June 2011, he was recognized by the WAEA with the Distinguished Scholar Award. In August 2011, Dr. Capps was invited to join the Economics Advisory Council of the Alliance for Potato Research and Education. In November 2011, Dr. Capps was bestowed the title of Regents Professor by the Board of Regents at Texas A&M University. In 2014, Dr. Capps was recognized as a Fellow of the Agricultural and Resource Economics Review. In 2015, Dr. Capps was recognized as the recipient of The Association of Former Students Distinguished Achievement Award for Teaching at the University level. In July 2015, he was recognized as the co-recipient of the Journal of Agricultural and Resource Economics Outstanding Journal Article Award. In October 2015, Dr. Capps was bestowed the title Certified Business EconomistTM by the National Association of Business Economics.

Dr. Capps currently resides in College Station, Texas, with his wife Debbie and two sons (Kevin and Eric). Dr. Capps is a survivor of the San Francisco earthquake on October 17, 1989 and the New York City World Trade Center attack on September 11, 2001.  Special Focus: applied econometrics, market analysis for agricultural commodities and agribusiness, and major league baseball.

Selected Publications:
Bouhlal, Y. and O. Capps, Jr., “The Impact of Retail Promotion of Private Label Products: The Case of Processed Cheese,” Agribusiness: An International Journal 27 (2011): 1-14.

Kyureghian, G., O. Capps, Jr., and R.M. Nayga, Jr., “A Missing Variable Imputation Methodology with an Empirical Application,” Advances in Econometrics: Missing Data Methods 27A (2011): 313-337.

Dharmasena, S. and O. Capps, Jr., “Intended and Unintended Consequences of a Proposed National Tax on Sugar-Sweetened Beverages to Alleviate the U.S. Obesity Problem,” Health Economics (2011), DOI: 10.1002/hec.1738.

Williams, G.W. and O. Capps, Jr., “Is the Cotton Checkoff Program Worth the Cost?” Journal of Cotton Science 15 (2011): 109-126.

Dharmasena, S., O. Capps, Jr., and A. Clauson, “Ascertaining the Impact of the 2000 USDA Dietary Guidelines for Americans in the Intake of Calories, Caffeine, Calcium, and Vitamin C from At-Home Consumption of Non-Alcoholic Beverages,” Journal of Agricultural and Applied Economics 43, 1 (2011): 13-27.

Williams, G.W., O. Capps, Jr., and T. Dang, “Does Lamb Promotion Work?” Agribusiness: An International Journal 26, 4 (2010): 536-556.

Alviola, P.A. and O. Capps, Jr., “Household Demand Analysis of Organic and Conventional Fluid Milk in the United States Based on the 2004 Nielsen Homescan Panel,” Agribusiness: An International Journal 26, 3 (2010): 369-388.

Capps, Jr., O. Advanced Topics in Applied Econometrics, Business Knowledge Series for the SAS Institute, Inc., December 2010.

Penson, J.B., O. Capps, Jr., C.P. Rosson, and R. Woodward, Introduction to Agricultural Economics, Prentice-Hall, Fifth Edition, 2009.

Capps, Jr., O. An Introduction to Applied Econometrics, Business Knowledge Series for the SAS Institute, Inc., April 2009.

Hanselka, D.O., E.E. Davis, D.P. Anderson, and O. Capps, Jr., The Economic Impact of Country-of-Origin Labeling on the U.S. Beef Industry, VDM Verlag, 2008.

Williams, G.W., D. Bailey, O. Capps, Jr., L.A. Detwiler, H.A. Glimp, T. Hammonds, D.D. Hedley, H.H. Jensen, P.S. Kuber, and D.L. Thomas, Changes in the Sheep Industry in the United States: Making the Transition from Tradition, Committee on the Economic Development and Current Status of the Sheep Industry in the United States, National Research Council of the National Academies, The National Academies Press, 2008.

Capps, Jr., O., An Introduction to Applied Econometrics, Business Knowledge Series for the SAS Institute, Inc., November 2008.

Stockton, M., O. Capps, Jr., and D.A. Bessler, “Samuelson’s Full Duality and the Use of Directed Acyclic Graphs,” Journal of Applied Economics, 11, 1 (May 2008): 167-191.

Williams, G.W., O. Capps, Jr., and M.A. Palma, “Effectiveness of Marketing Promotion Programs: The Cases of Texas Citrus,” Horticulture Science, 43, 2 (2008): 385-392.

Research Interests:
Demand and Price Analysis, Applied Econometrics, the Food and Beverage Industry, Agribusiness, Commodity Markets


PhD, Agricultural Economics, Virginia Tech
MS, Statistics, Virginia Tech
MS, Agricultural Economics, Virginia Tech
BS, Mathematics, Virginia Tech

Academic Appointments

Co-Director, The Agribusiness, Food, and Consumer Economics Research Center (AFCERC)
Holder of the Southwest Dairy Marketing Endowed Chair

2124 TAMU College Station, TX 77843-2124
Personal Website