Oral Capps

About Dr. Capps:

Dr. Capps is a demand and price analyst, with particular expertise in econometric modeling and forecasting methods.  He is a nationally and internationally recognized leader in demand analysis, specializing in working with large data bases. Applied research areas include analyses of expenditure patterns of pre-prepared foods and foods eaten away from home, analyses of health and nutrition issues, uses of scanner-derived information for managerial decision-making in food retailing, and analyses of regional, national, and international markets for the agricultural, agribusiness and financial sectors.  In addition, Dr. Capps specializes in unilateral price effects of mergers and acquisitions, and evaluations of commodity checkoff programs.

Currently Executive Professor, Regents Professor and holder of the Southwest Dairy Marketing Endowed Chair in the Department of Agricultural Economics at Texas A&M University as well as Co-Director of the Agribusiness, Food, and Consumer Economics Research Center (AFCERC), Dr. Capps was educated at Virginia Tech.  He earned a B.S. degree in Mathematics in 1975, a M.S. degree in Agricultural Economics in 1977, a second M.S. degree in Statistics in 1979, and a Ph.D. degree in Agricultural Economics in 1979.  He has authored 145 refereed journal articles, and co-authored four books.

In February 2009, Dr. Capps received the SAEA Lifetime Achievement Award. In March 2011, Dr. Capps received the Vice Chancellor’s Award in Excellence for Industry/Agency/University/Association Partnerships. In June 2011, Dr. Capps was recognized by the Western Agricultural Economics Association with the Distinguished Scholar Award. In August 2011, Dr. Capps was invited to join the Economics Advisory Council of the Alliance for Potato research and Education. In November 2011, Dr. Capps was bestowed the title of Regents Professor by the Board of Regents at Texas A&M University. In 2014, Dr. Capps was recognized as a Fellow by the Agricultural and Resource Economics Review. In 2015, Dr. Capps was recognized as the recipient of The Association of Former Students Distinguished Achievement Award for Teaching at the University level. In July 2015, he was recognized as the co-recipient of the Journal of Agricultural and Resource Economics Outstanding Journal Article Award. In October 2015, Dr. Capps was bestowed the title of Certified Business Economist TM. Currently, only a handful number of economists possess this title. In 2018, Dr. Capps was recognized as the co-recipient of the FDRS Presidential Award for Excellence in Research and Communication.

Selected Publications:

Ishdorj, A., O. Capps, Jr., and P.S. Murano, “Investigating the Relationship between Food Pairings and Plate Waste in Elementary School Lunches,” Food and Nutrition Sciences, 6, (2015): 1029-1044.

Ishdorj, A., O. Capps, Jr., and P.S. Murano, “Nutrient Density and the Cost of Vegetables from School Lunches,” Advances in Nutrition, Supplemental Issue, 7 (January 2016): 254S-260S.

Capps, Jr., O., D. A. Bessler, and G. W. Williams, “The Ramifications of Nearly Going Dark: A Natural Experiment in the Case of Orange Juice Advertising,” Agricultural and Resource Economics Review, 45, 1(April 2016): 68-97.

Goodwin, Jr., H. L., O. Capps, Jr., S. Watkins, C. Eagleson, K. Karges, C. Springfield, and N.  Shearer, “Poultry Diets Compared for Gross Margin Improvement,” Feedstuffs, (March 2016), 20-21.

Capps, Jr., O., H.L. Goodwin, Jr., L. N. Burns, K. Karges, C. Springfield, and N. Shearer,            “Determining the Value of Various Ingredient Characteristics and Product Components in Poultry Feed Ingredients,” Feedstuffs, (April 2016), 34-35.

Capps, Jr., O., A. Ishdorj, P.S. Murano, and M. Storey, “Examining Vegetable Plate Waste Among        Elementary School Children in Texas by Diversity and Grade,” Health Behavior and Policy Review, 3, 5 (September/October 2016): 419-428.

Dharmasena, D., D. A. Bessler, and O. Capps, Jr., “Food Environment in the United States as a   Complex Economic System,” Food Policy 6 (2016): 163-175.

Williams, G. W., O. Capps, Jr., and D. Hanselka, “The National Economic Benefits of Food Imports: The Case of U.S. Imports of Hass Avocados from Mexico,” Journal of International Food and Agribusiness Marketing 29, 2(2017): 139-157.

Ishdorj, A. and O. Capps, Jr. “The Impact of Policy Changes on Milk and Beverage Consumption of Texas WIC Children” Agricultural and Resource Economics Review, 46, 3 (2017):421-442. 

Capps, Jr., O., A. Ahad, and P.S. Murano, “Understanding Spending Habits and Buying Behavior of the American Muslim Community: A Pilot Study,” Journal of Food Distribution Research, 43 (November 2017): 51-74.

Williams, G.W., O. Capps, Jr., and D. Hanselka, “National Economic Contributions of Generic Food and Agricultural Product Advertising and Promotion,” Journal of International Food and Agribusiness Marketing, (2017), published on line November 27, 2017, link https://doi.org/10.1080/08974438.2017.1402729.

Murano, P. S., O. Capps, Jr., and A. Grimajo, “Grapes in School Meals: Impact of Plate Waste on Costs and Consumption,” Journal of Nutritional Health and Food Science, 6, 1 (2018): 1-9.

Zheng, W., S. Dharmasena, O. Capps, Jr., and R. Janakiramon, “Consumer Demand for and Effects of Tax on Sparkling and Non-Sparkling Bottled Water in the United States,” Journal of Agribusiness in Developing and Emerging Economies, 8,3 (2018): 501-517, link https://doi.org/10.1108/JADEE-09-2017-0089.

Bakhtavoryan, R., O. Capps, Jr., A. Dallakyan, and V. Salin, “The Use of Time-Series Analysis in Examining Food Safety Issues: The Case of the Peanut Butter Recall,” Journal of Food Distribution Research, 49, 2 (July 2018): 57-80.

Capps, Jr., O., A. Ishdorj, S. Dharmasena, and M. Palma, “Economic Ramifications of Obesity: A Selective Literature Review,” chapter in the Handbook of Agricultural Economics, 2018.

Palma, M.A., Y. Li, C.R. Hall, H. Khachatryan, and O. Capps, Jr., “Measuring Effects of Advertising on Green Industry Sales: A Generalized Propensity Score Approach,” Applied Economics, DOI:10.1080/000364846.2018.1527448, October 2018.

Williams, G. W. and O. Capps, Jr., “Generic Promotion of Sorghum for Food and Industrial Uses,” Journal of International Food and Agribusiness Marketing, DOI:10.1080/08974438.2018.1533510, December 2018.

Curriculum Vitae
Education

PhD, Agricultural Economics, Virginia Tech
MS, Statistics, Virginia Tech
MS, Agricultural Economics, Virginia Tech
BS, Mathematics, Virginia Tech

Academic Appointments

Co-Director, The Agribusiness, Food, and Consumer Economics Research Center (AFCERC)
Holder of the Southwest Dairy Marketing Endowed Chair

Address
2124 TAMU College Station, TX 77843-2124
Personal Website