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Marco A. Palma Assistant Professor and Extension Economist Horticultural Marketing PhD (Food and Resource Economics), University of Florida MS (Food and Resource Economics), University of Florida BS (Food and Resource Economics), University of Florida Research Interests: Horticultural Marketing Office Address: 458 Blocker 2124 TAMU College Station, TX 77843-2124 Contact Information: (979) 845-5284 (Office) (979) 845-7444 (Fax) Email Address: mapalma@ag.tamu.edu

About Dr. Palma:
Dr. Palma coordinates statewide leadership for extension educational programs and applied research in horticultural marketing by providing technical expertise and educational program development for industry audiences, such as producers, packers, and shippers, wholesale and retail trade.

Selected Publications:
Palma, M.A. 2005. "Measuring Demand Factors Influencing Market Penetration and Buying Frequency for Flowers." PhD Dissertattion. Article submitted for internal review.

Wirth, Ferdinand F., Leigh A. Love and Marco A. Palma. 2006. "Purchasing Shrimp for At-Home Consumption: The Relative Importance of Credence versus Physical Product Features." Aquaculture Economics and Management. (In press)

Palma, M.A., Emerson, R., and L. House. 2003. "Evaluating Factors Influencing Grocery Store Choice." Selected paper presented to the American Agricultural Economics Association annual meeting in Montreal, Canada.

Palma, M.A., Wirth, F., Adams, C. and R. Degner. 2002. "Market Preferences Toward Farm-Raised Sturgeon In The Southeastern United States: A Conjoint Analysis." Aquaculture Economics and Management. (Submitted) Presented in the World Aquaculture Society annual meeting in Bahia, Brazil.