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Faculty Member Information
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John L. Park
Associate Professor and Extension Economist
PhD (Agricultural Economics), Texas A&M University
MS (Agricultural Economics), Utah State University
BS (Agricultural Economics), Brigham Young University
Research Interests:
Agribusiness Marketing and Management, Agricultural Cooperatives
Office Address:
449 Blocker
2124 TAMU
College Station, TX 77843-2124
Contact Information:
(979) 845-1751 (Office)
(979) 845-3140 (Fax)
Email Address:
jlpark@tamu.edu
Personal Website:
http://cooperatives.tamu.edu/
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About Dr. Park:
Dr. Park is an associate professor and extension specialist in the Department of Agricultural Economics at Texas A&M University and director of the Texas Center for Cooperative Development. He received his B.S. in Agricultural Economics from Brigham Young University with an emphasis in Food Industry Management. He continued his study of agricultural marketing with an M.S. in Agricultural Economics from Utah State University and a Ph.D. in Agricultural Economics from Texas A&M University.
In 1996, Dr. Park began his career in food product marketing and strategic business management at Cornell University where he conducted research for the Food Industry Management Program, renown for its research and executive training in food retailing. In 2000 Dr. Park returned to Texas as a visiting assistant professor in the Department of Agricultural Economics at Texas A&M University teaching agribusiness marketing and management. In 2003 he was invited to stay on in the department as an associate professor and extension specialist. Today he puts his skills to use for Texas cooperatives.
Dr. Park is a recipient of the Presidential Award for Excellence in Research and Communication and the Patrick J. Byrne Award for Emerging Leadership, both presented by the Food Distribution Research Society. In addition, Dr. Park has served the Society in various leadership capacities, and is currently Secretary-Treasurer. Dr. Park provides statewide leadership and coordination for Extension educational programs and research for agricultural cooperatives in Texas. He works closely with the Texas Agricultural Cooperative Council and is a member of the board of directors for that organization.
Dr. Park teaches courses in agricultural marketing, management, and cooperation.
Selected Publications:
Capps, Jr., O. and J.L. Park. "Food Retailing and Foodservice," Chapter in The Veterinary Clinics of North America - Food Animal Practice. 19 (July 2003). Economics of Red Meat and Dairy Industry, Stephen R. Koontz, ed. Forthcoming, 2003.
Park, J.L. "Supermarket Product Selection Uncovered: Manufacturer Promotions and the Channel Intermediary." International Food and Agribusiness Management Review 4(2001):119-131.
Park, J.L. and G.A. German. "A Retail Evaluation of Promotional Tactics in the Food Industry." Journal of Food Distribution Research 31(July 2000):8-16.
Green, G.M. and J.L. Park. "New Insights into Supermarket Promotions via Scanner Data Analysis: The Case of Milk.", Journal of Food Distribution Research 29(November 1998):44- 53. (Senior authorship not assigned).
Park, J.L. "The Proposition of Fresh Prepared Foods: Retail Practices and System-Wide Implications." Review of Agricultural Economics 20(Fall/Winter 1998):433-445.
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