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Faculty Member Information

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Marco A. Palma
Associate Professor and Extension Economist
PhD (Food and Resource Economics), University of Florida
MS (Food and Resource Economics), University of Florida
BS (Food and Resource Economics), University of Florida

Research Interests:
Horticultural Marketing, Consumer Preferences, Behavioral Economics

Office Address:
330D AGLS Building
2124 TAMU
College Station, TX 77843-2124

Contact Information:
(979) 845-5284 (Office)
(979) 845-7444 (Fax)

Email Address:
mapalma@ag.tamu.edu

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About Dr. Palma:
Dr. Palma coordinates statewide leadership for extension educational programs and applied research in horticultural marketing by providing technical expertise and educational program development for industry audiences, such as producers, packers, and shippers, wholesale and retail trade.

Selected Publications:
Hall, C.R., A.W. Hodges, and M.A. Palma. 2011. “Economic Contributions of the Green Industry in the United States.” HortTechnology. Vol. 21. No. 5: 628-638.

Palma, M.A., Richardson, J., Roberson, B., Ribera, L., Outlaw, J., and C. Munster. 2011. “Economic Feasibility of a Mobile Fast Pyrolysis System for Sustainable Bio-crude Oil Production” International Food and Agribusiness Management Review. Vol 14. No. 3: 1-16.

Palma, M.A., C.R. Hall and A. Collart. 2011. “Repeat Buying Behavior for Ornamental Plants: A Consumer Profile.” Journal of Food Distribution Research. Vol. 42. No.2: 67-77.

Hall, C.R., A.W. Hodges, and M.A. Palma. 2011. “Sales, Trade Flows and Marketing Practices within the U.S. Nursery Industry.” Journal of Environmental Horticulture. Vol. 29. No. 1: 14-24.

Palma, M.A., L.A. Ribera, D. Bessler, M. Paggi and R. Knutson. 2010. “Potential Impacts of Food Borne Illness Incidences on Market Movements and Prices of Fresh Produce in the United States.” Journal of Agricultural and Applied Economics. Vol. 42. No. 4: 731-741.

Palma, M.A., F. Wirth, C. Adams, and R. Degner. 2010. “Market Preferences Toward Farm Raised Sturgeon In The Southeastern United States: A Conjoint Analysis.” Aquaculture Economics and Management. Vol. 14. No. 3: 235-253.

Collart, A., M.A. Palma, and C. Hall. 2010. “Brand Awareness and Willingness-to-Pay Associated with the Texas Superstar TM and Earth-Kind TM Programs in Texas.” HortScience. Vol. 45. No. 8: 1226-1231.

Jeffers, A.H., W.E. Klingeman, C.R. Hall, M.A. Palma, D.S. Buckley, and D. Kopsell. 2010. “Estimated Nursery Liner Production Costs for Woody Ornamental Plant Stock.” HortTechnology. Vol. 20. No. 4: 804-811.

Palma, M.A., L. Ribera, M. Paggi, and R. Knutson. 2010. “Food Safety Standards for the U.S. Fresh Produce Industry.” Policy Issues. Vol. 8: 1-6.

Palma, M.A. and R.W. Ward. 2010. “Measuring Demand Factors Influencing Market Penetration and Buying Frequency for Flowers.” International Food and Agribusiness Management Review. Vol. 13. No. 1: 65-81.

Palma, M.A., Y. Chen, C. Hall, D. Bessler, and D. Leatham. 2010. "Consumer Preferences for Potted Orchids in the Hawaiian Market.” HortTechnology. Vol. 20. No. 1: 239-244.