Faculty Member Information
Marco A. Palma
About Dr. Palma:
Dr. Palma coordinates statewide leadership for extension educational programs and applied research in horticultural marketing by providing technical expertise and educational program development for industry audiences, such as producers, packers, and shippers, wholesale and retail trade.
Hall, C.R., A.W. Hodges, and M.A. Palma. 2011. “Economic Contributions of the Green Industry in the United States.” HortTechnology. Vol. 21. No. 5: 628-638.
Palma, M.A., Richardson, J., Roberson, B., Ribera, L., Outlaw, J., and C. Munster. 2011. “Economic Feasibility of a Mobile Fast Pyrolysis System for Sustainable Bio-crude Oil Production” International Food and Agribusiness Management Review. Vol 14. No. 3: 1-16.
Palma, M.A., C.R. Hall and A. Collart. 2011. “Repeat Buying Behavior for Ornamental Plants: A Consumer Profile.” Journal of Food Distribution Research. Vol. 42. No.2: 67-77.
Hall, C.R., A.W. Hodges, and M.A. Palma. 2011. “Sales, Trade Flows and Marketing Practices within the U.S. Nursery Industry.” Journal of Environmental Horticulture. Vol. 29. No. 1: 14-24.
Palma, M.A., L.A. Ribera, D. Bessler, M. Paggi and R. Knutson. 2010. “Potential Impacts of Food Borne Illness Incidences on Market Movements and Prices of Fresh Produce in the United States.” Journal of Agricultural and Applied Economics. Vol. 42. No. 4: 731-741.
Palma, M.A., F. Wirth, C. Adams, and R. Degner. 2010. “Market Preferences Toward Farm Raised Sturgeon In The Southeastern United States: A Conjoint Analysis.” Aquaculture Economics and Management. Vol. 14. No. 3: 235-253.
Collart, A., M.A. Palma, and C. Hall. 2010. “Brand Awareness and Willingness-to-Pay Associated with the Texas Superstar TM and Earth-Kind TM Programs in Texas.” HortScience. Vol. 45. No. 8: 1226-1231.
Jeffers, A.H., W.E. Klingeman, C.R. Hall, M.A. Palma, D.S. Buckley, and D. Kopsell. 2010. “Estimated Nursery Liner Production Costs for Woody Ornamental Plant Stock.” HortTechnology. Vol. 20. No. 4: 804-811.
Palma, M.A., L. Ribera, M. Paggi, and R. Knutson. 2010. “Food Safety Standards for the U.S. Fresh Produce Industry.” Policy Issues. Vol. 8: 1-6.
Palma, M.A. and R.W. Ward. 2010. “Measuring Demand Factors Influencing Market Penetration and Buying Frequency for Flowers.” International Food and Agribusiness Management Review. Vol. 13. No. 1: 65-81.
Palma, M.A., Y. Chen, C. Hall, D. Bessler, and D. Leatham. 2010. "Consumer Preferences for Potted Orchids in the Hawaiian Market.” HortTechnology. Vol. 20. No. 1: 239-244.