Marco Palma

About Dr. Palma:

Dr. Marco Palma is Professor in the Department of Agricultural Economics at Texas A&M University. Dr Palma is the director of the Human Behavior Laboratory (, a transdisciplinary facility that integrates state of the art technology to measure biometric and neurophysiological responses of human decision making. The HBL aims to facilitate the integration of neurophysiological responses to traditional methods of studying human behavior in the social sciences. Specifically, it provides access to state of the art equipment to simultaneously collect psychophysiological data, including eye tracking, facial expression analysis to assess human emotions, neural signals (electroencephalography), galvanic skin response (GSR) heart and respiration rates through integrated stimulus presentation platforms.

Areas of Interest: Consumer economics, food choices, experimental and behavioral economics and neuroeconomics.

Curriculum Vitae

PhD (Food and Resource Economics), University of Florida
MS (Food and Resource Economics), University of Florida
BS (Food and Resource Economics), University of Florida

2124 TAMU College Station, TX 77843-2124