Oral Capps, Jr.

About Dr. Capps:

Over a long and distinguished career, Dr. Capps has been at the forefront of research on consumer demand issues and econometric modeling and forecasting methods, particularly in working with large databases. His research approach is a rigorous blend of theory-based econometric methodology and applications. He has published ground-breaking work concerning uses of scanner-derived information for managerial decision-making in food retailing; the analysis of expenditure patterns of pre-prepared foods and foods eaten away from home; the analysis of the food demand impacts of health and nutrition information; the unilateral price effects of mergers and acquisitions; and the evaluation of generic commodity advertising and promotion programs. His moniker is “an academician with a corporate mentality.”

Currently Executive Professor, Regents Professor and holder of the Southwest Dairy Marketing Endowed Chair in the Department of Agricultural Economics at Texas A&M University as well as Co-Director of the Agribusiness, Food, and Consumer Economics Research Center (AFCERC), Dr. Capps was educated at Virginia Tech. He earned a B.S. degree in Mathematics in 1975, a M.S. degree in Agricultural Economics in 1977, a second M.S. degree in Statistics in 1979, and a Ph.D. degree in Agricultural Economics in 1979.  He has authored 158 refereed journal articles, and co-authored four books, Food Demand Analysis: Implications for Future Consumption; Introduction to Agricultural Economics, Seventh Edition; Economic Impact of Country-of-Origin Labeling on the U.S. Beef Industry; and Changes in the Sheep Industry in the United States: Making the Transition from Tradition. Another book, A Practical Guide to Applied Econometrics Using SAS, is in process and is expected to be published in 2021. Additionally, he has produced a series of detailed notes to accompany the seminars delivered on behalf of The SAS Institute, Inc. (SAS) entitled, An Introduction to Applied Econometrics and Advanced Topics in Applied Econometrics. From 2008 to present, he has conducted nearly 70 seminars in applied econometrics for the SAS Institute, Inc. From 1995 to 2014, Dr. Capps conducted 65 seminars in applied econometrics, time-series analysis, and forecasting for the National Association of Business Economics (NABE). As well, he was among a group of 60 business economists who assisted in the development of the Certified Business Economist (CBE) program launched by NABE in 2015. Finally, Dr. Capps is Co-Founder (in 2001) and Managing Partner of Forecasting and Business Analytics, LLC, (FABA) a consulting firm specializing in the use of quantitative methods to address economic problems.

In 1995, Dr. Capps was honored at Texas A&M University with the Association of Former Students Distinguished Achievement Award for Teaching.  In 1997 and in 2010, he was the recipient of the Journal of Food Distribution Research Outstanding Journal Article Award.  In 1999, he received recognition via the Vice Chancellor’s Award in Excellence for Team Research at Texas A&M University.  In 1999, Dr. Capps was the recipient of the American Agricultural Economics Association Distinguished Teaching Award, and a co-recipient of the Applied Consumer Economics Award given by the American Council on Consumer Interests.  In 2000, he was the co-recipient of the Agricultural and Resource Economics Review Outstanding Journal Article Award.  In 2001, Dr. Capps received the Frank Panyko Distinguished Service Award from the Food Distribution Research Society.  In 2002, Dr. Capps was bestowed the Vice Chancellor’s Award in Excellence for Research at Texas A&M University.  In 2003, Dr. Capps was the recipient of The Association of Former Students Distinguished Achievement Award for Teaching at the College level.  Further, he was a Fish Camp namesake by students at Texas A&M University in 2004.  In 2006, Capps was appointed to the National Academies Committee on the Economic Development and Current Status of the Sheep Industry in the United States. In 2007, Dr. Capps also was appointed to the National Beef Demand Study Group. Additionally, Dr. Capps was one of five co-recipients of the 2007 AAEA President’s Award. In February 2009, Dr. Capps received the SAEA Lifetime Achievement Award. In March 2011, Dr. Capps received the Vice Chancellor’s Award in Excellence for Industry/Agency/University/Association Partnerships. In June 2011, Dr. Capps was recognized by the Western Agricultural Economics Association with the Distinguished Scholar Award. In August 2011, Dr. Capps was invited to join the Economics Advisory Council of the Alliance for Potato research and Education. In November 2011, Dr. Capps was bestowed the title of Regents Professor by the Board of Regents at Texas A&M University. In 2014, Dr. Capps was recognized as a Fellow by the Agricultural and Resource Economics Review. In 2015, Dr. Capps was recognized as the recipient of The Association of Former Students Distinguished Achievement Award for Teaching at the University level. In July 2015, he was recognized as the co-recipient of the Journal of Agricultural and Resource Economics Outstanding Journal Article Award. In October 2015, Dr. Capps was bestowed the title of Certified Business Economist TM. Currently, only a handful number of economists possess this title. In 2018, Dr. Capps was recognized as the co-recipient of the FDRS Presidential Award for Excellence in Research and Communication. In October 2020, Dr. Capps was nominated to be Fellow of the Agricultural and Applied Economics Association. In April 2021, Dr. Capps was nominated to be Fellow of the National Association of Business Economics. In June 2021, Dr. Capps was nominated to be Associate Member of the Institute for Advancing Health through Agriculture (IHA) in the College of Agriculture and Life Sciences at Texas A&M University.

Dr. Capps served on the Editorial Board of the Agricultural and Applied Economics Association, was Past President of the Southern Agricultural Economics Association, and was Past President of the Food Distribution Research Society. From 1995 to 2016, Dr. Capps was a Seminar Leader for the National Association of Business Economics (NABE); in this capacity, he conducted numerous seminars in applied econometrics and forecasting since 1995. Beginning in November 2008, he began a partnership with SAS Institute, Inc., conducting Business Knowledge Series seminars in applied econometrics.  He has served or is currently serving as a consultant to various firms, commodity boards, and law offices.

Dr. Capps currently lives in College Station, Texas, with his wife and two sons.  He is an avid Major League Baseball fan, particularly of the Baltimore Orioles.  Finally, Dr. Capps is a survivor of the San Francisco earthquake on October 17, 1989 and a survivor, along with his wife Debbie, of the terrorist attack on the New York World Trade Center on September 11, 2001. 

According to RePEc/IDEAS rankings released in June 2021, based on the number of citations, Dr. Capps ranks in the top 9.40% out of 62,347 economists globally. He ranks in the top 8.52% in terms of the h-index. In terms of number of distinct research works, Dr. Capps ranks in the top 1.72%, and in terms of number of journal pages, he ranks in the top 3.67%.

 

Google Scholar Citations: 6,148 as of August 23, 2021

                                              h-index: 37

                                              i10-index: 113

Selected Publications:

Alviola, P.A. and O. Capps, Jr., “Household Demand Analysis of Organic and Conventional Fluid Milk in the United States Based on the 2004 Nielsen Home scan Panel,” Agribusiness: An International Journal 26, 3 (2010): 369-388.

Kyureghian, G., O. Capps, Jr., and R.M. Nayga, Jr., “A Missing Variable Imputation Methodology with an Empirical Application,” Advances in Econometrics: Missing Data Methods 27A (2011): 313-337.

Dharmasena, S. and O. Capps, Jr., “Intended and Unintended Consequences of a Proposed National Tax on Sugar-Sweetened Beverages to Alleviate the U.S. Obesity Problem,” Health Economics 21, 6 (2012): 669-694.

Capps, Jr., O. and R.D. Hanselman, “A Pilot Study of the Market for Energy Drinks,” Journal of Food Distribution Research, 43, 3 (November 2012): 15-29.

Bakhtavoryan, R., O. Capps, Jr., and V.S. Salin, “Impact of Food Contamination on Brands: A Demand System Estimation of Peanut Butter,” Agricultural and Resource Economics Review, 41, 3 (December 2012): 327-339.

Bakhtavoryan, R., O. Capps, Jr., and V.S. Salin, “The Impact of Food Safety Incidents across Brands: The Case of the Peter Pan Peanut Butter Recall,” Journal of Agricultural and Applied Economics, 46, 4 (November 2014): 559-573.

Dharmasena, S., G. S. Davis, and O. Capps, Jr., “Partial Versus General Equilibrium Calories and Industry Revenue Effects of a Sugar-Sweetened Beverage Tax,” Journal of Agricultural and Resource Economics, 39, 2 (2014): 157-173.

Williams, G. W., O. Capps, Jr., and D. Hanselka, “The National Economic Benefits of Food Imports: The Case of U.S. Imports of Hass Avocados from Mexico,” Journal of International Food and Agribusiness Marketing 29, 2(2017): 139-157.

Capps, Jr., O., A. Ahad, and P.S. Murano, “Understanding Spending Habits and Buying Behavior of the American Muslim Community: A Pilot Study,” Journal of Food Distribution Research, 43 (November 2017): 51-74.

Williams, G.W., O. Capps, Jr., and D. Hanselka, “National Economic Contributions of Generic Food and Agricultural Product Advertising and Promotion,” Journal of International Food and Agribusiness Marketing, (2017), published on line November 27, 2017, link https://doi.org/10.1080/08974438.2017.1402729.

Zheng, W., S. Dharmasena, O. Capps, Jr., and R. Janakiramon, “Consumer Demand for and Effects of Tax on Sparkling and Non-Sparkling Bottled Water in the United States,” Journal of Agribusiness in Developing and Emerging Economies, 8,3 (2018): 501-517, link https://doi.org/10.1108/JADEE-09-2017-0089.

Bakhtavoryan, R., O. Capps, Jr., A. Dallakyan, and V. Salin, “The Use of Time-Series Analysis in Examining Food Safety Issues: The Case of the Peanut Butter Recall,” Journal of Food Distribution Research, 49, 2 (2018): 57-80.

Capps, Jr., O., A. Ishdorj, S. Dharmasena, and M. Palma, “Economic Ramifications of Obesity: A Selective Literature Review,” chapter in the Handbook of Agricultural Economics, 2018.

Williams, G. W. and O. Capps, Jr., “Generic Promotion of Sorghum for Food and Industrial Uses,” Journal of International Food and Agribusiness Marketing, DOI:10.1080/08974438.2018.1533510, December 2018.

Capps, Jr., O., A. Ishdorj, P.S. Murano, L. Field, A. Hutto, and M. Storey, “Waste Not Want Not: Examining Plate Waste of Vegetables in Elementary Schools,” Choices, First Quarter, 34,1 (2019):1-8.

Dharmasena, S. and O. Capps, Jr., “Enhancing the Teaching of Product Substitutes/Complements: A Pedagogical Note on Diversion Ratios,” Applied Economics Teaching Resources, 1,1 (2019):1-14.

Capps, Jr., O. and R.A. Babula, “Development of a Methodology to Empirically Assess National and Farm-Specific Damages from Contamination of Grain Supply by a Genetically-Engineered Strain,” Journal of Agricultural and Applied Economics, 51 (2019):495-510, link https://doi.org/10.1017/aae.2019.16.

Senia, M. C., S. Dharmasena, and O. Capps, Jr., “Can Dietary Fiber Intake Be Increased through Nutritional Education and through Subsidies on Selected Food Products?” Agricultural and Resource Economics Review, 84, 3 (2019): 448-472.

Williams, G.W. and O. Capps, Jr., “Advertising with Supply Control: Implications of Norwegian Whitefish Export Promotion,” Agricultural and Resource Economics Review, 49,3 (2020): 558-585 (https://doi.org/10.1017/age.2019.25).

Williams, G.W. and O. Capps Jr. 2020. Generic Promotion of Norwegian Whitefish Exports. Journal of International Food and Agribusiness Marketing. (https://doi.org/10.1080/08974438.2020.1752876).

Hu, Y., S. Dharmasena, O. Capps, Jr., and R. Janakiraman, “The Growing Market for Energy and Sports Drinks in the United States: Can Chocolate Milk Remain a Contender?” Journal of Food Distribution Research, 51, 3 (September 2020): 131-157.

Williams, G.W. and O. Capps Jr. 2020. Generic Promotion of Norwegian Seafood Exports. International Food and Agribusiness Management 23(3): 447-467.  (https://doi.org/10.22434/IFAMR.0160).

Bouhlal, Y. and O. Capps, Jr., “Processed Cheese: Applications, Challenges, and Market Trends,” in El-Bakry, M. and Mehta, B.M. (eds.). Processed Cheese Science and Technology. San Diego, California, USA: Elsevier Press, forthcoming 2020.

Gvillo, R. and O. Capps, Jr., “Economic and Socio-Demographic Drivers Associated with the Decision to Purchase Food Items and Non-Alcoholic Beverages from Vending Machines in the United States,” Journal of Food Distribution Research, 51, 3 (November 2020): 1-22.

Capps, Jr., O, “Targeted Advertising and Promotion Campaigns: A Case Study of the Efforts of the National Pork Board,” Journal of Agribusiness, 38, 1 (Spring 2020): 63-78.

Cheng, G., O. Capps, Jr., and S. Dharmasena, “Demand Analysis of Peanuts and Tree Nuts in the United States: A Micro-Perspective,” International Food and Agribusiness Management Review, forthcoming.

Cheng, G., O. Capps, Jr., and S. Dharmasena, “Demand Interrelationships for Peanuts and Tree Nuts in the United States,” Journal of Agribusiness, forthcoming.

Capps, Jr., O., “On the Robustness/Replication of Econometric Analyses from Nonlinear Models Using Various Commonplace Software Packages,” Applied Economic Perspectives and Policy, forthcoming.

Curriculum Vitae
Education

PhD, Agricultural Economics, Virginia Tech
MS, Statistics, Virginia Tech
MS, Agricultural Economics, Virginia Tech
BS, Mathematics, Virginia Tech

Academic Appointments

Co-Director, The Agribusiness, Food, and Consumer Economics Research Center (AFCERC)
Holder of the Southwest Dairy Marketing Endowed Chair

Address
2124 TAMU College Station, TX 77843-2124
Personal Website