- Professor and Kerry Litzenberg Endowed Chair and Director, Weston AgriFood Sales Program
- Undergraduate Education
- Honors Degree of Bachelor of Wine Marketing (First Class), University of Adelaide.
- Graduate Education
- PhD, School of Agriculture, Food & Wine, University of Adelaide.
Areas of Expertise
- Agri-food Value Chains
- Food Consumer Behaviour
- Food E-Commerce
- Food Price Forecasting
Dr. Simon Somogyi is a professor and holds the Dr Kerry Litzenberg Endowed Chair in Sales & Economics and is the Director of the Weston Agri-food Sales Program. Prior to joining Texas A&M in 2023, he was a professor and Arrell Chair in the Business of Food at the University of Guelph, Canada. He is a teacher and researcher in the area of food and agribusiness sales and distribution management, food price forecasting and smart and virtual food retailing and he has contributed to research and development projects in Australasia, Asia, North America and Africa. Most of these projects involved creating and delivering consumer driven food supply chains, linking members of the chain from input supply and primary production to retail, particularly in the beverage, seafood, and horticulture sectors. His current research is focused on consumer adoption, and industry and policy development, of smart and virtual agrifood sales and distribution management.